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Krispy Kreme Krispy Kreme Is a Relatively Small Doughnut Seller

Question 100

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Krispy Kreme Krispy Kreme is a relatively small doughnut seller. It has only 793 stores while Dunkin Donuts has 7015 outlets in the United States. The company originated in Winston-Salem, North Carolina, where it still operates a plant that fills a 50-pound bag with doughnut mix every seven seconds. It recently opened a new plant in Effingham, Illinois, that fills a bag every three seconds. This second plant allows the company to reduce costs while increasing its output. The company began in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until his death in 1973. Refer to Krispy Kreme. To be successful, managers need four skills. The fact that Rudolph was a skilled baker when he purchased the secret doughnut recipe indicates he had ____ skills.


A) technical
B) interpersonal
C) conceptual
D) human
E) motivational

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