Two Homebuilders Are Building Homes in Nearby Subdivisions

Two homebuilders are building homes in nearby subdivisions. One is offering 2,500-square-foot homes with two- acre yards. The other is offering a similar size of house with quarter-acre yards. The builder offering the smaller lots cannot keep up with demand. The builder offering the larger lots has several unsold houses. The builder with the smaller lots most likely used_____________ to determine what homebuyers desired.

A) reactive customer monitoring
B) proactive customer monitoring
C) competitive analysis
D) environmental munificence
E) consumer confidence forecasts