When using _____________techniques to change organizational culture, the key to success is to choose behaviors that are central to and symbolic of the old culture that is changing and the new culture you want to create.
A) attitudinal motivation and conditioned learning
B) behavioral substitution and behavioral addition
C) conditioned and classical learning
D) negative and positive reinforcements
E) organizational stories and heroes

Question

Quizplus · Accepted Answer

Behavioral substitution is replacing old behaviors with new behaviors in support of the change effort. Behavioral addition is adding new behaviors that support the change.

When Using _____________Techniques to Change Organizational Culture, the Key to Success