Lever's most successful product in India is Fair & Lovely, a skin whitening agent that is sold to dark-skinned women in India marketed to help the women find better husbands and better jobs. Lever is emphasizing its ____ responsibility to make a profit and ignoring its ____ responsibility to help women realize that their appearances are superficial.
A)legal; ethical
B)discretionary; ethical
C)economic; legal
D)economic; fiscal
E)economic; discretionary

Question

Quizplus · Accepted Answer

Lever is focusing on its economic responsibility to make a profit while ignoring its discretionary responsibility to promote social values and help women understand that their worth is not solely based on appearance.

Lever's Most Successful Product in India Is Fair & Lovely