When media in India informed the public that Coca-Cola products bottled in India contained a high level of certain cancer-causing pesticides, Coke responded by saying that all of India's water was contaminated and that it was not doing anything wrong by using the local water supply. What kind of a strategy did Coke use to respond to its social responsibility problems?
A) reactive strategy
B) prospective strategy
C) defensive strategy
D) accommodative strategy
E) proactive strategy

Question

Quizplus · Accepted Answer

A reactive strategy is a social responsiveness strategy in which a company does less than society expects.

When Media in India Informed the Public That Coca-Cola Products