A U.S. metals broker advertises "95 percent of orders shipped from stock" even though the company has no warehouses and no inventory. When questioned about the truth of the ad, the broker responded, "We do ship 95 percent of our orders from stock, but it is from suppliers' stocks, not ours." To respond to this ethical question, the broker used a(n) ___________strategy.

Question

Quizplus · Accepted Answer

A reactive strategy is a social responsiveness strategy in which a company does less than society expects.

A US Metals Broker Advertises "95 Percent of Orders Shipped from from Stock