IBM has a longstanding "Reinventing Education" program, which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process, the program is actually helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution. This is an example of the positive relationship between social responsibility and ________.
A) social consensus
B) secondary shareholders
C) economic performance
D) covert stakeholders
E) resource munificence

Question

IBM has a long­standing "Reinventing Education" program, which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process, the program is actually helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution. This is an example of the positive relationship between social responsibility and ________.
A) social consensus
B) secondary shareholders
C) economic performance
D) covert stakeholders
E) resource munificence

Quizplus · Accepted Answer

Being socially responsible can sometimes cost a company significant money. In some
cases, however, that money may be an investment in a company's future success.

IBM Has a Long­standing "Reinventing Education" Program, Which Involves Intensive

IBM Has a Longstanding "Reinventing Education" Program, Which Involves Intensive