A strategic objective is a statement of a company's purpose or reason for existing.

Name: A strategic objective is a statement of a company's purpose or reason for existing.
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Quizplus · Accepted Answer

This is the definition of a purpose statement. The strategic objective, which flows from the vision, is a more specific goal that unifies company-wide efforts, stretches and challenges the organization, and possesses a finish line and a timeframe.

A Strategic Objective Is a Statement of a Company's Purpose