A manufacturer of suntan lotion could set a(n)____ goal to increase revenues by 8 percent over the next five years and a(n)____ goal to increase sales next June in the Miami Beach area by 3 percent.
A)tactical; strategic
B)operational; tactical
C)distal; proximal
D)operational; strategic
E)proximal; distal

Question

Quizplus · Accepted Answer

Distal goals are long-term goals, such as increasing revenues by 8 percent over five years, while proximal goals are short-term goals, like increasing sales by 3 percent next June.

A Manufacturer of Suntan Lotion Could Set A(n)____ Goal to Increase