Neither Chile nor Peru has a massmarket café culture, but that fact has not stopped Starbucks from trying to determine what can be done to make its coffee houses successful in those markets. By recognizing that people in these two South American countries do not drink coffee like people in the United States and that they should change this habit, Starbucks has begun a _________process with problem identification.

Question

Neither Chile nor Peru has a mass­market café culture, but that fact has not stopped Starbucks from trying to determine what can be done to make its coffee houses successful in those markets. By recognizing that people in these two South American countries do not drink coffee like people in the United States and that they should change this habit, Starbucks has begun a _________process with problem identification.

Quizplus · Accepted Answer

The first step in rational decision making is problem identification.

Neither Chile nor Peru Has a Mass­market Café Culture, but That

Neither Chile nor Peru Has a Massmarket Café Culture, but That