When making travel plans, many tourists have selected Thomas Cook, a British tour operation, because they perceive that no other tour company can duplicate the customer service and satisfaction that Thomas Cook has provided over its years of operation. Thomas Cook has apparently created a sustainable competitive advantage by using _____________resources.
A) synergistic
B) valuable
C) tangible
D) nonsubstitutable
E) rare

Question

Quizplus · Accepted Answer

Nonsubstitutable resources are defined as those that produce value or competitive advantage and have no equivalent substitutes or replacements.

When Making Travel Plans, Many Tourists Have Selected Thomas Cook