Aveda is a manufacturer and marketer of cosmetics, perfumes, hair-care, and skin-care products. To differentiate its products from other similar brands, Aveda focuses on educating its customers on general skin and hair care. Its salespeople are trained to answer questions and help customers find solutions. Aveda has used customer education and employee training to_____________ .
A) create synergy through relationship marketing
B) prevent product duplication
C) make efficient use of imitative resources
D) eliminate the need for nonsubstitutable resources
E) create a competitive advantage

Question

Quizplus · Accepted Answer

Aveda has used customer education and employee training to create a competitive advantage by differentiating its products from other similar brands. By focusing on educating customers on general skin and hair care, it has positioned itself as a provider of holistic solutions for beauty and wellness. This approach helps Aveda to build strong relationships with customers who trust its expertise and guidance, leading to higher customer loyalty and repeat purchases.

Aveda Is a Manufacturer and Marketer of Cosmetics, Perfumes, Hair-Care