Imagine Dow Chemical is conducting a situational analysis. According to its sales, Dow is the second largest chemical company in the world. BASF is the largest. Both companies use a similar strategy. Within Dow's situational analysis, BASF would be classified as a____________ .
A) cash cow
B) primary firms
C) unrelated firm
D) core firm
E) secondary firm

Question

Quizplus · Accepted Answer

Core firms are defined as the central companies in a strategic group, the company's most
direct competitors.

Imagine Dow Chemical Is Conducting a Situational Analysis