For companies whose main products will not be seen by consumers and whose skills lie in productivity anonymity, a ___________could be to create a brand image to create a distinctive competence.
A) strategic reference point
B) tactical benchmark
C) strategic mission
D) core advantage
E) competitive sustainability

Question

Quizplus · Accepted Answer

A strategic reference point is defined as the strategic targets that managers use to measure whether a firm has developed the core competencies it needs to achieve a sustainable competitive advantage. Here, the target is greater brand identity.

For Companies Whose Main Products Will Not Be Seen by Consumers