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Starbucks, the Operator of Starbucks Coffeehouses, Also Markets a Line

Question 66

Multiple Choice

Starbucks, the operator of Starbucks coffeehouses, also markets a line of compilation CDs and other non-coffee items. The making and marketing of the CDs and other non-coffee products would be an example of___________ .


A) related differentiation
B) related diversification
C) an integrated acquisition
D) competency acquisition
E) unrelated diversification

Correct Answer:

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