Solved

Specialized Bicycle Components, Inc

Question 74

Multiple Choice

Specialized Bicycle Components, Inc. introduced the first major production mountain bike in 1980. Two-thirds of its profits come from the sale of mountain bikes. Specialized bikes have a large share of a fast-growing market. According to the BCG matrix, specialized mountain bikes would be classified as__________ .


A) problem children
B) cash cows
C) exclamation points
D) stars
E) question marks

Correct Answer:

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