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When Coca-Cola Acquired a Water-Treatment and Bottling Plant So It

Question 77

Multiple Choice

When Coca-Cola acquired a water-treatment and bottling plant so it could produce and market Dasani brand bottled water, it was an example of___________ .


A) a repositioning strategy
B) external growth
C) niche marketing
D) a retrenchment strategy
E) internal growth

Correct Answer:

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