In an attempt to stop declining profitability, ICI, a British chemical company, deleted petrochemical products from its production and concentrated on specialty chemicals, a less capital-intensive, less cyclical business. If ICI is successful in making the needed changes, it will more than likely implement a____________ strategy.
A) harvesting
B) revitalization
C) diversification
D) revival
E) recovery

Question

Quizplus · Accepted Answer

The recovery strategy is defined as the strategic actions taken after retrenchment to return to a growth strategy.

In an Attempt to Stop Declining Profitability, ICI, a British