______________is the measure of the intensity of competitive behavior between companies in an industry.
A) Character of culture
B) Competitive barrier
C) Character of the rivalry
D) Benchmarked rivalries
E) Product substitutability

Question

Quizplus · Accepted Answer

Character of the rivalry refers to the intensity of competition among companies within an industry, such as price wars or advertising battles. This measure is important for understanding the level of competition and potential profitability within the industry.

______________Is the Measure of the Intensity of Competitive Behavior Between