An ad for a major brand of clothes washer reads, "Since our humble beginnings back in 1950, we have been dedicated to building machines with superior cleaning power, reliability, and style." This manufacturer is more than likely using which kind of positioning strategy?
A) differentiation
B) retrenchment
C) diversification
D) focus
E) stability

Question

Quizplus · Accepted Answer

Differentiation is defined as the positioning strategy of providing a product or service that is sufficiently different from competitors' offerings that customers are willing to pay a premium price for it. This ASKO ad highlights unique product features and a long-standing brand image.

An Ad for a Major Brand of Clothes Washer Reads