Glassmaker AFG Industries positions itself as the primary supplier of glass used in microwave doors, shower doors, and patio tables. What type of a positioning strategy does the glass manufacturer use?
A) adaptive
B) growth
C) diversification
D) differentiation
E) focus

Question

Quizplus · Accepted Answer

Focus strategy is defined as the positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment. AFG is pursuing differentiation in a segment of the glass materials industry.

Glassmaker AFG Industries Positions Itself as the Primary Supplier of Glass