The positioning strategies identified by Michael Porter are________ .
A) entrepreneurial, growth, and stability
B) diversification, acquisition, and divestment
C) defender strategy; diversification, and cost leadership
D) focus, cost leadership, and differentiation
E) divestment; cost leadership, and diversification

Question

Quizplus · Accepted Answer

Michael Porter's positioning strategies are focus, cost leadership, and differentiation. These strategies describe how a company can either focus on a specific market segment, become the low-cost leader in the market, or differentiate its product or service from competitors to gain a competitive advantage. Options A, B, C, and E are either incorrect or unrelated to Porter's positioning strategies.

The Positioning Strategies Identified by Michael Porter Are________