Hohner is a company that manufactures and markets harmonicas, a product with a steady demand rate. It is so successful at what it does that the company controls 85 percent of the world's harmonica industry. In terms of the adaptive strategies, Hohner would most likely be categorized as a(n)____________ .
A) reactor
B) diversifier
C) stabilizer
D) analyzer
E) defender

Question

Quizplus · Accepted Answer

The defender strategy is aimed at protecting favorable strategic positions through seeking moderate, steady growth and by offering a limited range of high-quality products and services to a well-defined set of customers.

Hohner Is a Company That Manufactures and Markets Harmonicas, a Product