The Rolling Stones The Rolling Stones are the most successful act in the music industry largely because they run the band as a business-the Rolling Stones, Inc. Since 1989 (the beginning of the modern age of the Rolling Stone), the band has generated more than $1.5 billion in gross revenues. That total includes sales of records, song rights, merchandising, sponsorship money, and touring. Unlike some other groups, the Stones carry no anti-business baggage. The Rolling Stones, Inc. operates on a combustible mix of talent and intense labor-the product of four decades of trial and error. The company licenses over 50 products from underwear to formalwear. The Voodoo Lounge tour in 1994 grossed $121.2 million, record earnings for a single tour. Over the past decade, the group's song writing has made about $56 million. The next time you see Mick Jagger, think of him as the highly successful CEO of a mid-sized corporation. The goal of the corporation is to continue providing products that differ from its competitors' offerings so that fans will continue to pay a premium price for what it sells. Refer to The Rolling Stones. Prior to 1989, The Stones and all other touring bands would hire a tour director who would cut individual deals with local promoters in each city to set up the shows. In 1989, the Stones were the first group to book their tours themselves, dealing with the venues directly and eliminating the local promoters. The band's income increased from about $400,000 per show to $1 million per show. Obviously The Stones were not guilty of ____.

Question

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The Rolling Stones were not guilty of competitive inertia because they actively changed their strategy by booking tours themselves, which significantly increased their income per show.

The Rolling Stones the Rolling Stones Are the Most Successful