Titleist Has Been Manufacturing Golf Balls for Several Years, but Each

Titleist has been manufacturing golf balls for several years, but each year it comes out with new golf ball designs. Titleist's development of the new Pro VI golf ball with a solid core designed to benefit players with high swing speeds is one example of how the manufacturer survives through__________ .

A) technological discontinuity
B) discontinuous change
C) dominant design
D) incremental change
E) technological continuity