Fran Wilson Creative Cosmetics is a medium-sized U.S. company that sells 1.5 million tubes of its lipstick annually in Japan. It has no physical presence within the country beyond the fact its products are sold there. Fran Wilson Creative Cosmetics uses __________to reach the Japanese market.
A) franchising
B) direct investment
C) licensing
D) a strategic alliance
E) exporting

Question

Quizplus · Accepted Answer

Fran Wilson Creative Cosmetics is exporting its products to Japan, as it has no physical presence in the country beyond selling its products there.

Fran Wilson Creative Cosmetics Is a Medium-Sized U