Sodima is a French cooperative that owns the name, the trade secrets, and the patents on Yoplait yogurt. General Mills pays Sodima for the right to sell Yoplait yogurt in the United States. This is an example of__________ .
A) licensing
B) a global joint venture
C) exporting
D) a strategic alliance
E) direct investment

Question

Quizplus · Accepted Answer

Licensing is defined as an agreement in which a domestic company, the licensor, receives royalty payments for allowing another company, the licensee, to produce the licensor's product, sell its service, or use its brand name in a specified foreign market.

Sodima Is a French Cooperative That Owns the Name, the Trade