LexisNexis realized that its ability to serve new Web-based customers was severely straining its customer service department after thousands of small and midsize law firms representing a huge business opportunity had to wait 48 hours to have their Web accounts activated after signing up. Clearly, LexisNexis needed to revamp its customer sign-up and order-fulfillment processes, which were designed for large law firms and the ordering of hardcover legal tomes. LexisNexis would most likely use ____ to radically change its business practices.
A)standardization
B)micro-adaptation
C)sequential independence
D)reengineering
E)customer empowerment

Question

Quizplus · Accepted Answer

Reengineering involves fundamentally rethinking and radically redesigning business processes to achieve significant improvements in performance, such as reducing the time it takes to activate Web accounts for new customers.

LexisNexis Realized That Its Ability to Serve New Web-Based Customers