Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. A lock manufacturer, shows how much protection its locks provide and a cleaning company developed several types of wipes to eliminate concerns about infectious germs. Both marketers are appealing to which need as defined by Maslow?
A)achievement
B)belongingness
C)safety
D)physiological needs
E)non-achievment

Question

Quizplus · Accepted Answer

Both marketers are appealing to the safety need, as they focus on protection and health concerns, which are part of the safety level in Maslow's hierarchy of needs.

Marketers Often Appeal to Consumers' Needs as Defined by Maslow's