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Until Last Year, Dutch-Based Ahold, the World's Fourth-Biggest Food Retail

Question 109

Multiple Choice

Until last year, Dutch-based Ahold, the world's fourth-biggest food retail and food service group by sales, owned and operated U.S. Foodservice, a catering company. With 27,000 employees and 70 distribution centers throughout the United States, U.S. Foodservice delivers food to retailers as large as McDonald's Corporation and as small as neighborhood delis. One of the major problems between the two companies and one of the reasons why Ahold finally sold U.S. Foodservice was _____, which prevented the two companies from communicating with each other in an effective manner.


A) cross-cultural communication
B) the absence of a formal grapevine
C) kinetic communication
D) jargon
E) affective communication benchmarking

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