Urban Legends The concept of "urban legends" (a story that appears mysteriously and spreads spontaneously in various forms and is usually false posted on the Internet)and Internet scams are a real problem for some businesses. Gerber Baby Foods was flooded with 1 million letters and 80,000 phone calls from parents responding to an e-mail about a phony class-action lawsuit. Another urban legend about Costa Rican flesh-eating bacteria that affected banana shipments cost that industry more than $30 million. Procter & Gamble had to deal with claims that its Febreeze product contained Agent Orange, a dangerous chemical. Many companies choose to ignore these myths created by angry customers or rabble-rousers, but experts believe this is the worst possible action to take. Companies should instead do everything possible to reassure its customers. Refer to Urban Legends. When an employee at Coca-Cola received an e-mail that contended half a rat's body had been found in a bottle of one of its competitor's products, the employee forwarded the e-mail to everyone who worked in the Atlanta office. What kind of a grapevine communications network did this Coke employee use?

Question

Quizplus · Accepted Answer

The Coke employee used a gossip chain, which involves spreading information informally and rapidly among a group, often without verification.

Urban Legends the Concept of "Urban Legends" (A Story That