The objective of the company that manufactures liqueur is to grow its international business. To determine its success, it compares its current export sales to 1998, the first year it had double digit growth in exports. For this company, the 1998 exporting data provide a(n)____.
A)autonomous measurement
B)standard
C)value ratio
D)dependence measurement
E)performance predictor

Question

Quizplus · Accepted Answer

The 1998 exporting data serve as a standard or benchmark against which the company can measure its current export sales to assess growth and success in its international business.

The Objective of the Company That Manufactures Liqueur Is to Grow