Interpublic Interpublic, the world's third-biggest marketing services group, informed the SEC that it "had found accounting errors resulting from incompetence as well as falsified books and records, violations of the laws and company policies, and inappropriate customer charges" that required it to restate its earnings for every year in the decade. Interpublic is guilty of overstating both its expenses and its revenues in its earning reports. Interpublic blames its faulty revenue reporting on "inadequate procedures for review of customer contracts." This fraudulent activity will more than likely result in a default on the company's debt and the loss of its stock market listing. Refer to Interpublic. Why should Interpublic consider implementing the balanced scorecard?
A)To exert self control
B)To exert concertive control
C) To exert bureaucratic control
D)To minimize the chances of suboptimization
E) To exert objective control

Question

Interpublic Interpublic, the world's third-biggest marketing services group, informed the SEC that it "had found accounting errors resulting from incompetence as well as falsified books and records, violations of the laws and company policies, and inappropriate customer charges" that required it to restate its earnings for every year in the decade. Interpublic is guilty of overstating both its expenses and its revenues in its earning reports. Interpublic blames its faulty revenue reporting on "inadequate procedures for review of customer contracts." This fraudulent activity will more than likely result in a default on the company's debt and the loss of its stock market listing. Refer to Interpublic. Why should Interpublic consider implementing the balanced scorecard?
A)​To exert self control
B)​To exert concertive control
C)​ To exert bureaucratic control
D)​To minimize the chances of suboptimization
E)​ To exert  objective  control

Quizplus · Accepted Answer

Implementing the balanced scorecard can help Interpublic minimize the chances of suboptimization by providing a comprehensive view of the organization's performance, aligning business activities to the vision and strategy, and improving internal and external communications.

Interpublic Interpublic, the World's Third-Biggest Marketing Services Group, Informed the SEC