When Billy Ingram founded White Castle, much of the public thought that hamburgers were made from rotten beef and not fit for human consumption. Ingram ground fresh beef in front of customers to prove it was safe and was the first to successfully sell hamburgers to the middle class. Today Ingram is credited as the founder of the fast- food industry. Yet, today White Castle has 330 locations, and McDonald's has 25,000 stores. From this information, you know___________ .
A) tactics are more influential than strategies
B) the competitive advantage White Castle achieved from being first was not sustainable
C) White Castle lost its pioneering differential
D) product diffusion rates were slow
E) none of these

Question

Quizplus · Accepted Answer

While Billy Ingram was the first to successfully sell hamburgers to the middle class, the competitive advantage he achieved from being first was not sustained as McDonald's, among other fast-food chains, eventually gained more market share. Therefore, choice B is the best answer. The other choices do not accurately reflect the information provided.

When Billy Ingram Founded White Castle, Much of the Public