Generally speaking, it costs ten times as much to find a new customer as it does to keep an existing customer.

Name: Generally speaking, it costs ten times as much to find a new customer as it does to keep an existing customer.
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Quizplus · Accepted Answer

This is a commonly used business principle known as the "10x rule" or the "customer retention rule." It highlights the importance of retaining current customers and providing excellent customer service to reduce customer churn and the cost of acquiring new customers.

Generally Speaking, It Costs Ten Times as Much to Find