According to the TQM strategy, what should be a company's primary goal?
A) customer focus and satisfaction
B) continuous improvement
C) teamwork
D) participative management
E) reciprocity

Question

Quizplus · Accepted Answer

According to the TQM strategy, a company's primary goal should be customer focus and satisfaction. This means that all efforts and processes should be directed towards meeting and exceeding customer expectations, ensuring their satisfaction, and ultimately building customer loyalty. Continuous improvement, teamwork, participative management, and reciprocity are all important principles of TQM but they are subordinate to the ultimate goal of customer satisfaction.

According to the TQM Strategy, What Should Be a Company's