The tendency for people to separate the message from the messenger as time passes is called the sleeper effect.

Question

Quizplus · Accepted Answer

The statement is true. The sleeper effect is a phenomenon where people separate the message from the messenger as time passes. This means that even if the initial source of a message was not credible, the message can become more persuasive over time if people forget the source.

The Tendency for People to Separate the Message from the Messenger