People who are processing persuasive messages via the central route tend to rely on surface cues such as source attractiveness and the reactions of others.

Question

Quizplus · Accepted Answer

People processing persuasive messages via the central route focus on the argument's quality and strength rather than surface cues like source attractiveness or others' reactions, which are characteristic of the peripheral route of persuasion.

People Who Are Processing Persuasive Messages Via the Central Route