Schacter's studies demonstrate that in the absence of objective, nonsocial means of evaluation, a person will rely on other people as comparative points of reference. He called this belief the

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Schacter's studies are foundational to the theory of social comparison, which posits that individuals determine their own social and personal worth based on how they stack up against others, especially in situations where objective measures are not available.

Schacter's Studies Demonstrate That in the Absence of Objective, Nonsocial