Qualitative research differs from quantitative research because it
A) is conducted in the laboratory
B) seeks to gain an understanding of what governs behavior
C) is non-correlational
D) relies heavily on statistical analysis

Question

Quizplus · Accepted Answer

Qualitative research focuses on understanding concepts, thoughts, or experiences rather than quantifying them, aiming to gain insight into what governs behavior or how individuals perceive and experience their world.

Qualitative Research Differs from Quantitative Research Because It