If a sociologist watches a lot of television and counts the number of times women play roles with lower status than those played by men,what research method is he using?

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The sociologist is using content analysis, which is a research method that involves analyzing and quantifying the content of various forms of media to draw conclusions about society and culture. In this case, the sociologist is analyzing the representation of gender roles in television programs. Experimental research involves manipulating variables to test cause and effect relationships, ethnography involves participating in and observing a particular culture or group, and interview involves directly questioning individuals about their experiences and beliefs.

If a Sociologist Watches a Lot of Television and Counts