Designer labels on purses and athletic logos on shirts are both examples of:

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Designer labels on purses and athletic logos on shirts are examples of material culture because they are tangible objects that have symbolic meaning within a particular culture. Material culture includes all physical objects that people create and attach meaning to, such as clothing, tools, architecture, and art. Values and cultural essentials are abstract concepts that guide behavior and belief systems, while counterculture refers to a subculture that opposes or rejects mainstream culture.

Designer Labels on Purses and Athletic Logos on Shirts Are