In a Peruvian campaign to improve public health in rural areas,one key challenge was to convince isolated villagers to boil their drinking water in order to kill parasites.In a pilot study,this effort largely failed.Government caseworkers lectured the villagers about germ theory,but villagers associated hot foods with illness and didn't like the taste of boiled water.The only families who adopted the practice were not well integrated into the village and had few connections to their neighbors.What does this example demonstrate?

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This example demonstrates that social ties don't just connect us to others, but also influence our behavior. The fact that the only families who adopted the practice were not well integrated into the village and had few connections to their neighbors suggests that the villagers' social network played a crucial role in determining their behavior. Therefore, any public health campaign must take into account the social dynamics of the target community in order to be successful.

In a Peruvian Campaign to Improve Public Health in Rural