Why would sociologists who study social networks and employment pay attention to the frequency with which a person has been in contact with each member of his social network?
A) To measure the homogeneity of the network
B) To determine if groupthink is an issue in a particular social network
C) To see if a particular tie is strong or weak
D) To see just how extensive the network is

Question

Quizplus · Accepted Answer

The frequency of contact with each member of a person's social network is an indication of the strength of their ties. Strong ties are highly influential in job search and employment opportunities, whereas weak ties are often more effective in providing access to new information and alternative job opportunities. Therefore, sociologists studying social networks and employment pay attention to the frequency of contact to determine whether an individual's network is predominantly composed of strong or weak ties.

Why Would Sociologists Who Study Social Networks and Employment Pay