When one media conglomerate is able to market its products across a wide range of media,it is said to have:

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Synergy refers to the ability for multiple parts to work together to create a greater whole. In the context of media conglomerates, synergy often refers to the ability for a company to market its products across a variety of mediums, such as TV, film, and music. This allows the company to reach a wider audience and potentially increase profits.

When One Media Conglomerate Is Able to Market Its Products