In 2001 Sirius and XM started offering satellite radio services,but both struggled to make a profit.In 2007 Sirius acquired XM,part of a process called:

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The process described is that of conglomeration, where one company acquires another to form a larger entity with more resources and market power. Sirius acquiring XM falls under this category, as it allowed them to consolidate their operations and finances, and eventually turn a profit. The other options - introducing new voices in the media, encoding, and spectatorship - do not accurately describe the process or outcome of the acquisition.

In 2001 Sirius and XM Started Offering Satellite Radio Services,but