When sociologists reject the hypodermic needle model,they tend to stop asking ________ and start asking ________.

Question

Quizplus · Accepted Answer

When sociologists reject the hypodermic needle model, they stop assuming that media has a direct and immediate effect on people, and instead focus on how people interact with and interpret media messages. This shift in perspective involves asking what media does to people (i.e. the effects it may have), as well as what people do with media (i.e. how they use, interpret, and respond to it). Option C best captures this revised approach.

When Sociologists Reject the Hypodermic Needle Model,they Tend to Stop