Theodor Adorno and Max Horkheimer believed that "the triumph of advertising . . .is that consumers feel compelled to buy and use its products even though they see through them." If this is all you know about Adorno and Horkheimer,you might conclude that they:

Question

Theodor Adorno and Max Horkheimer believed that "the triumph of advertising . . .is that consumers feel compelled to buy and use its products even though they see through them." If this is all you know about Adorno and Horkheimer,you might conclude that they:

Quizplus · Accepted Answer

Adorno and Horkheimer's statement suggests that they believe in the hypodermic needle theory, which posits that media messages are directly and uniformly received and accepted by audiences, compelling them to act in certain ways.

Theodor Adorno and Max Horkheimer Believed That "The Triumph of Advertising