Which theory of media consumption combines elements of both the magic bullet theory and the uses and gratifications theory?

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Stuart Hall's encoding/decoding model incorporates elements of both the magic bullet theory, which suggests media has a direct, powerful influence on audiences, and the uses and gratifications theory, which emphasizes the active role of audiences in interpreting media content. Hall's model suggests that while media messages are encoded with specific meanings, audiences actively decode these messages in various ways based on their own contexts and experiences.

Which Theory of Media Consumption Combines Elements of Both the Magic