MoveOn.org was one of the first groups to successfully organize a large number of people around issues like partisan bickering and the power of corporate lobbies in Washington,in large part because it used innovative technology to locate,recruit,and organize supporters.This is exactly what ________ theory would predict.
A) mass society
B) relative deprivation
C) emergent social movement
D) resource mobilization

Question

Quizplus · Accepted Answer

Resource mobilization theory emphasizes the importance of resources such as time, money, and organizational skills in the success of social movements. MoveOn.org's use of innovative technology to locate, recruit, and organize supporters aligns with this theory by demonstrating the effective mobilization of resources to achieve their goals.

MoveOnOrg Was One of the First Groups to Successfully Organize